I-COM is pleased to announce that Lisa Evans [pictured], Senior Vice President of analytics at Wunderman Data Management in the US, is joining the I-COM Attribution Board.
In this role, Lisa applies her CRM and digital data and analytics expertise to deliver the right marketing solutions that will drive growth and optimization across the customer journey.
Prior to joining Wunderman, Lisa has previously held Senior leadership positions with agencies such as Digitas, Harte-Hanks, and Havas where she led analytic teams across insurance, financial services, travel, telecommunications, and retail and on the client side with Bank of America, and Smartbargains.com.
She holds a bachelor’s degree from Regis College in liberal arts and masters in business administration from Simmons Graduate School of Management in Boston, Massachusetts. More...