I-COM is pleased to announce that Marc Fanelli [pictured], General Manager of Impact in the US, is joining the I-COM Data Storytelling Council.
Marc leads Impact’s verification, measurement and insights businesses which include ad fraud detection and prevention, multi-touch attribution solutions and customer insights. Impact is a marketing technology platform company that brings together a set of disruptive technologies designed to measure, manage, and optimize partner marketing investments. Marketing leaders roll out the full Impact Platform across their organization to manage their partnership workflows and harness data for insights, optimization and decision-making.
Previously, Marc served as group Vice President for global data and analytics for Acxiom Corporation. In this role he was responsible for leading the company’s efforts to expand its global data business to more than 45 countries and supporting expansion plans for Acxiom’s Audience Solutions suite – stabilizing and growing the core data and consumer recognition solutions, adapting Acxiom’s data products to the digital world and real-time application, and helping the company become an industry leader in the data-as-a-service sector.
Before joining Acxiom in October 2016, Marc served as the General Manager for the Global Solutions Group at Merkle, leading all aspects in the creation and distribution for the company’s global data product business as well as migrating its CRM best practices to foreign markets. He previously served as Vice President for Merkle’s Data Solutions Group. Prior to joining Merkle, Marc served in several roles at Experian Marketing Services, most recent as Senior Vice President of Experian Decision Sciences.
Marc earned a Master’s degree in Statistics and Bachelor’s degrees in Mathematics and Geography from Montclair State University in his home state of New Jersey, where he lives with his wife and two children.