In US, Marcus Pratt of Mediasmith Joins
I-COM Global Board

Marcus Pratt.JPG

I-COM is pleased to announce that Marcus Pratt [pictured], VP Insights & Technology of Mediasmith in the US, is joining the I-COM Global Board.

Working at an independent Media Agency in San Francisco, Marcus has experience working with both consumer and B2B clients across different forms of media. He is passionate about emerging technologies, metrics, and consumer insights.

In addition to evaluating dozens of technology companies and managing some of the agency’s key client relationships, Marcus oversees programmatic buying and analytics for the agency, helping clients maximize return through smart use of data, technology, and optimisation.

Marcus has experience working with diverse datasets, numerous audience segments, and a wide variety of technology platforms. More...