I-COM is pleased to announce that Michael Kaushansky [pictured], President Havas Helia & Chief Data Officer of Havas in the US, is joining the I-COM Data Storytelling Council.
In his current role at Havas, he has a direct oversight and responsibility for the agency’s direct marketing, data and technology, and is responsible for managing and advancing Helia – Havas Direct Marketing / Loyalty / CRM agency focused on managing, extracting insights, and activating consumer data on behalf of its clients through direct channels.
Michael sets the agency’s overall approach to connecting brands with consumers through better data and content. Michael helps define the data capabilities that are a bedrock of Havas’ overall delivery to clients and provides insight into the continued evaluation of the company's suite of marketing effectiveness products.
Michael has been involved in the field of data, analytics and direct marketing for nearly two decades with a strong focus on consumer insights, media effectiveness, marketing modeling and digital analysis. Highlights include the development of media mix models, implementation of digital attribution, deployment for full-funnel optimization processes and a specialized visualization dashboard to enable immediate and meaningful sharing of results for clients including AutoZone, Choice Hotels, Liberty Mutual, NFL, Sears/Kmart and Dish Network.
Michael held roles of increasing responsibility at Publicis, GE, Target and GSK. Most recently, Michael led all marketing analytics at Ogilvy where his work spanned several leading global brand advertisers including UPS, IBM, Nestle, Cisco and SAP.
Michael holds a Bachelor’s degree in Mathematics and a Master’s of Science degree in Applied Mathematics & Operations Research from Creighton University. Currently, he is an advisor to Rutgers University’s Big Data graduate programme. Michael makes his home in New York City with his family and two daughters. More...