I-COM is pleased to announce that Nancy Smith [pictured], the President and CEO of Analytic Partners, is joining the I-COM Data Creativity Awards.
Before founding Analytic Partners, a leading global analytics firm who specializing in the predictive, model-based analysis of marketing performance, in 2000, Nancy worked at ASI (now, Ipsos ASI) and Clairol (now, P&G) where she managed marketing insights projects, teams, and vendors.
Nancy has an MBA degree from the University at Buffalo School of Management where she focused on econometrics, marketing, and international business.
With Analytic Partners, Nancy is proud to lead the world's largest independent, global marketing analytics consultancy. More…