In US, NinthDecimal and Acxiom Team Up to Unlock the Full Marketing Potential of Location Data

Rick Erwin, David Staas

Rick Erwin, David Staas

Data Partnership Delivers One-to-One Precision Targeting and Measurement at Scale With No Limitations

SAN FRANCISCO — Jan. 24, 2017NinthDecimal, the marketing platform powered by location data, today announced a comprehensive data integration agreement with Acxiom® (NASDAQ: ACXM) that will activate its audience intelligence to offer marketers people-centric marketing solutions that span the entire campaign cycle including planning, targeting and measurement.

By joining Acxiom’s select group of network of partners, NinthDecimal’s Location Graph data will be combined with Acxiom’s propensity household data and world-class third-party data to reach customized consumer segments with one-to-one precision and provide measurement at scale across all media platforms, including TV.

“We are excited to see the NinthDecimal and Acxiom partnership grow,” said Rick Erwin [pictured, left], President, Acxiom Audience Solutions Division. “This partnership has a unique offering that enhances people-centric planning, targeting and research solutions across online and offline media channels. We are looking forward to building on our initial success.”

“Integrating our audience intelligence with Acxiom has created another way for brands to tap into the most comprehensive sets of consumer household and mobile insights,” said NinthDecimal President David Staas [pictured, right]. “By combining Acxiom’s data with NinthDecimal’s addressable match data, we are delivering the most effective solution for audience targeting and measurement across all media platforms.” More...