In US, Pathmatics to Provide Nielsen with Enhanced Digital Intelligence in US and Canada

US, October 28, 2016 - Pathmatics today announced a new North American alliance with Nielsen to bring Pathmatics’ digital advertising tracking data to Nielsen’s U.S. and Canadian customers.

The collaboration will enhance Nielsen’s existing digital ad tracking service with uniquely specific insights that modern marketers demand. Beyond ad spend, market placement, and a catalog of ad creatives, Pathmatics will provide Nielsen customers with views of new media types, purchase preferences, and the targeting of different devices.

“Pathmatics is committed to providing marketers with the deep intelligence they need to compete,” said Gabe Gottlieb, [pictured] CEO of Pathmatics. “We’re really excited to grow our relationship with Nielsen into the U.S. and Canada, adding our best-in-class digital ad data to Nielsen’s broad media coverage.” More…