I-COM is pleased to announce that Rick Bruner [pictured], Vice Chair of I-COM in the US, is joining the I-COM Incrementality Council as Vice Chair.
Rick Bruner is an internationally recognized expert in the field of advertising and how to measure its impact.
Over the past dozen years, he has managed teams of researchers and data scientists studying that subject at DoubleClick, Google, Marketing Evolution and Viant. He is a long-time champion of using randomized controlled trials for measuring advertising effect.
Rick is also the founder and moderator of the influential Research Wonks networking community for marketing scientists.
A former reporter for Ad Age, at the dawn of internet advertising in San Francisco, he has co-authored two books ("Net Results: Web Marketing that Works" and "Net Results.2: Best Practices for Web Marketing"), served as Co-Chair of the IAB Research Committee, and shared in winning a David Ogilvy from the Advertising Research Foundation, among other accomplishments.
He lives in Brooklyn with his wife and son, where he bakes a mean sourdough and plays ukulele with gusto. More…