In US, Sizmek Announces Chief Data Officer

Volker Hatz

Volker Hatz

Company Institutes General Manager Structure to Accomplish Local Opportunities; Appoints GM of APAC

NEW YORK, May 15, 2017 (GLOBE NEWSWIRE) -- Sizmek, the largest people-based creative optimization and data activation platform delivering impressions that inspire, today announced digital advertising industry veteran Volker Hatz [pictured] will join the company as Chief Data Officer (CDO). Hatz will oversee the company’s fast-growing data business including data governance solutions, analytics initiatives and innovation. 

"Organizations are looking to expand their data and tech expertise to better compete in the next era of digital advertising," said Hatz. "The company already has leading data solutions that ensure marketers meet their goals. I’m looking forward to continuing Sizmek’s tradition of innovation by helping guide the next iteration of these services, where Sizmek is at the core of our client’s holistic media plans, centralizing data and enabling optimization on both a user and creative level." 

As such, Sizmek announced the arrival of Kees de Jong, who will serve as General Manager of APAC. de Jong is responsible for overseeing the region, including customer engagement, sales development and innovation, strategic planning, regional presence and revenue growth. More...