In US, Steve Latham of Flashtalking Joins I-COM New York Advisory Board

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I-COM is pleased to announce that Steve Latham [pictured], Global Head of Analytics at Flashtalking in the US, is joining the I-COM New York Advisory Board.

For 15 years, Steve has been a thought leader and expert practitioner in planning, executing and measuring digital media campaigns. After selling his digital media agency in 2010, Steve launched Encore Media Metrics to pioneer a new category for attribution and advanced analytics. Encore was acquired by Flashtalking in 2015 and now provides data-driven insights for leading brands and agencies around the globe. In his current role, Steve oversees product, sales, marketing and account services for Flashtalking’s analytics group.

Since 2010, Steve and his team have helped 100+ brands and agencies measure and optimize digital media. Encore’s insights have saved clients millions in wasted spend while generating significant improvements in ROI. Steve is a contributing author and industry speaker on all things ad-tech with an MBA from Harvard and a prior background in software, consulting and finance. More...