In US, Unmetric Launches ‘Discover’ to Change How Brand Content Creators Find and Share Actionable Ideas

Enables creatives to explore historical branded content, monitor live trending topics and instantly share ideas across marketing teams

NEW YORK, NY (PRWEB) JUNE 15, 2016 - Unmetric, the leading brand-focused social media intelligence company, today launches Discover, an innovative product that enables brand content creators and strategists to research, discover and share new ideas with other team members in real time.

While creatives use tools such as Adobe Photoshop and Illustrator to create content, no tool exists to help generate content concepts. As brands today push out campaigns more frequently than ever before, Unmetric Discover solves a growing challenge that faces marketers well before any content creation can begin: the need to consistently come up with new and compelling content ideas.

“The need to generate and validate fresh, engaging ideas at a rapid cadence is a challenge that faces every content creator today,” said Lux Narayan [pictured], Chief Executive Officer of Unmetric. “We developed Discover to fill an unaddressed market opportunity for brand content ideation. Our mission is for Discover to become the de facto engine for content inspiration, synonymous and complementary to Adobe's tools for design execution - allowing content creators to use social signals to explore and share ideas at the speed of culture.” More...