In US, Visual IQ Acquires Refined Labs


US, October 24, 2016 – Visual IQ, the leading cross channel marketing attribution software provider, today announced it has acquired Refined Labs, a leading German attribution and customer journey analytics provider. The addition of Refined Labs’ analytical prowess will strengthen Visual IQ’s global attribution offering and provide more brands and agencies with solutions that match their goals, business requirements and level of marketing sophistication, regardless of the size of their advertising spend.

“The global market is looking for a single vendor to provide attribution products with varying degrees of sophistication based on their business goals and objectives. Our acquisition of Refined Labs will extend our capabilities in critical areas to help more marketers achieve meaningful results,” said Manu Mathew, [pictured] co-founder and CEO of Visual IQ. “We’ve been providing marketing attribution for over 15 years and have learned that marketers are in desperate need of a platform that provides a cohesive approach for analyzing and attributing marketing performance in real-time. We’re thrilled to welcome Refined Labs, including its talented team, so our joint customers are armed with the information and recommendations needed to make the most of their marketing budgets.” More...