In USA, Katie deGorter of Analytic Partners Joins I-COM Incrementality Council


I-COM is pleased to announce that Katie deGorter [pictured], Associate Vice President of Analytic Partners in USA is joining the I-COM Incrementality Council.

Katie manages a team of analysts and consultants in designing and deploying a variety of advanced analytics solutions across industries. She has over 11 years of experience in analytics consulting, providing strategic and tactical guidance to some of the world’s biggest brands. Katie is passionate about leveraging innovative approaches to solve complex problems and has helped pioneer many of AP’s data-driven methodologies and tools. Katie also plays a lead role in AP’s ROI Genome Project, an initiative focused on providing insight into what drives marketing effectiveness and ROI. More…