Intel cuts back in-house agency

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Intel is reducing the number of staff at its in-house creative unit, Agency Inside, from around 90 employees to roughly 30 as it shifts marketing focus from consumers to businesses. The decision to reduce its internal capabilities, especially a shop that has been widely acclaimed, is a surprising move considering other brands are boosting their in-house efforts, write E.J. Schultz and Adrianne Pasquarelli.

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