We are delighted to announce Intel as sponsor of the 2nd challenge for the I-COM Data Science Hackathons 2017. Co-sponsored by Kantar Media, Kantar Millward Brown, NPD & Twitter.
The 2nd Hackathon challenge will take place on Friday April 21 – Tuesday April 25, as a pre-event to the I-COM Global Summit (April 24 - 27) in Porto, Portugal.
The I-COM Data Science Hackathons focus on solving real business problems and achieving results, often accelerating to outcomes that normally take months of work to achieve or replicate.
The 2017 Intel Challenge
What is the impact of discussions in social media and brand health indicators on advertising effectiveness for high consideration purchases such as consumer PC sales in the US?
A fundamental question for marketers is how advertising and other factors impact sales of brands. Using a number of data sources including digital advertising spend, social and brand survey data for a number of PC brands, the challenge consists of a combined quantitative and qualitative solution. The predictive component of the Hackathon focuses on the ability to correctly forecast aggregate sales. The qualitative focus is on the insights and understanding of the role brand metrics and social have in the media mix and whether or not they can be used as leading indicators of overall sales.
Ioana Badea - Director, Global Insights & Analytics, Intel says: “For an ingredient brand like Intel, it is challenging to directly link marketing activities with business outcomes. Being able to detect early performance indicators would help optimize our marketing investment and maximize our impact.”
Deadline for entering a team: Wednesday, March 22.