Interpublic Taps Acxiom Assets for New Unit Kinesso

October 7, 2019 I MrWeb -- Marcoms giant Interpublic Group has formed a new division, Kinesso, building on its recent acquisition of Acxiom to create data-based marketing applications focused on trust and security, campaign optimization and precision audiences.

Based around a 'Marketing Intelligence Engine', Kinesio will offer a connected suite of applications tapping its patent-pending proprietary technology, machine learning, and data from Acxiom and other providers. The Group says offerings will also include critical consultative services, and omnichannel addressable media activation. Arun Kumar will serve as its CEO, adding the role to his existing duties as Chief Data and Technology Officer at IPG and overseer of the Acxiom business. More…