Introducing Pathmatics IO

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Feb 6, 2019 - William Merchan, CMO at Pathmatics, Inc., writes: Today we announced  that we are hitting the road in 2019 with a new roadshow designed and curated for disruptive marketers in the digital advertising ecosystem. Our goal in creating this new program was to take what we hear about how insights from Explorer are driving high impact changes at agenciespublishers and brands to the masses.

This isn't a cookie cutter approach to an event, but rather a collaborative and immersive program to help current and future partners get the most out of their digital advertising efforts. We are kicking off in Seattle and will be announcing the dates and details for future cities soon.

In each of these sessions we will share how to:

  • Track competitors’ digital ad spend across different platforms including Facebook

  • Better identify ad placement opportunities

  • Audit publishing and technology partners and optimize buying

  • Craft new creative strategies

    You can sign up for the first Pathmatics IO in Seattle on February 26-27 here. More..