Introducing the New Audience Marketplace for Adform DSP Clients

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January 22, 2019 - Adform: Our brand-new self-service audience discovery experience is now available through the Adform DSP. In line with our commitment to delivering you the most intuitive and efficient buying process in the industry, we’ve made finding, understanding, and activating the right audiences easier. The Audience Marketplace draws on the expertise and resources of our world-class Data Management Platform (DMP) to further enhance your ability to make data-driven decisions in the Adform Demand Side Platform (DSP).

With more data than ever currently available, we know finding and communicating to the right audiences is first and foremost in your mind. With over 300 of the world’s leading data partners available through the Adform Audience Marketplace, this release helps you discover and engage the audiences most relevant to your message.

The Audience Marketplace is a self-service solution that allows you to increase the reach of your campaigns and add depth to them by activating the high-quality data of your partners and branded data providers.

The Marketplace puts as many as 300 data providers and nearly 400,000 audiences globally at your fingertips. Finding the right audience at scale is made easy through our unified audience taxonomy which offers granular sociodemographic, household, interest, and intent data. More...