IPG’s Acxiom division in Conway looking to expand digital footprint abroad

Karen Caulfield

Karen Caulfield

Wesley Brown of TalkBusinessPolitics writes: Now part of New York-based Interpublic Group (IPG), Conway-based Acxiom recently announced it has expanded its digital and global data capabilities to Japan, Australia, Spain and Canada. Acxiom said it is building on its position as the industry leader in global data, with ethically sourced data offerings for 2.5 billion addressable customers across the globe.

Following the global expansion of Acxiom’s data products in early June, company officials said the new growth will benefit multi-national companies that have audiences in those regions and are looking to create successful borderless marketing campaigns, in addition to providing support to marketers in those regions.

“As brands, ad platforms, and publishers continue to expand their services worldwide, Acxiom’s global data and digital marketing capabilities enable marketers to anticipate their customers’ specific needs by proactively developing their next priority audiences,” said Karen Caulfield [pictured], group vice president of Acxiom’s Global Data Products. “Acxiom is the only industry partner in the market that’s able to address companies’ offline and digital needs and take their unique customers on a global journey across the omnichannel ecosystem. Data fuels exceptional customer experiences, no matter where you are in the world, and today marks another step forward in our vision of borderless marketing.” More...