IPONWEB Appoints Barry Adams as General Manager for BidSwitch

 Barry Adams

Barry Adams

London, UK: Sept 5, 2018IPONWEB, an industry pioneer in the development of advanced advertising platforms and technologies, today announced the appointment of Barry Adams [pictured] to the role of General Manager of BidSwitch, a wholly owned subsidiary that provides smart, integrated infrastructure for the global programmatic ecosystem. For the past two years, Adams served as VP Commercial Development, where he led all customer-facing teams and drove expanded adoption of BidSwitch technology and services with major DSP, SSP, and agency partners.

In his new role, Adams assumes responsibility over BidSwitch technology, marketing, operations, and product functions, working across these teams to strengthen BidSwitch’s market position by: innovating new product and service offerings; deepening relations with existing partners; and expanding BidSwitch’s footprint in emerging markets and media formats. Adams will report to Dr. Boris Mouzykantskii, CEO and co-founder of IPONWEB.

Of the announcement, Mouzykantskii said: “Digital advertising and ad tech in particular continue to undergo monumental shifts driven by brands and media owners demanding more transparency and greater ROI. Barry’s strong background in enterprise sales and client services will ensure BidSwitch is well positioned to navigate these dynamic market forces and accelerate our ability to deliver innovative services and solutions that address the increasingly complex challenges our clients face and create meaningful value for all our partners.” More...