iProspect Appoints Doug O’Reilly SVP, Head of Data and Insights

Doug O’Reilly

Doug O’Reilly

NEW YORK – FEBRUARY 5, 2019iProspect, a leading global digital performance agency, announced today the appointment of Doug O’Reilly [pictured] as SVP, Head of Data and Insights, a newly-created role to bolster the agency’s data and insights capabilities. Effective immediately, Doug will report directly to Mike Gullaksen, President, iProspect US.

“Clients today are still trying to make sense of their data, technology platforms and their own internal organizational structure,” said Gullaksen. “As we look forward to the rest of 2019, data and insights is hugely important to the work we are doing. Our ultimate goal is to create one-to-one conversations between consumers and brands. Doug’s background and expert command of all data and insights is critical in helping us deliver this type of relationship to clients.”

O’Reilly, who works out of iProspect’s New York office, is responsible for overseeing the entire data and insights team and ensuring the practice is evolving as clients’ needs do as well. Together with his teams, he will focus on expanding iProspect’s offerings in marketing technology, measurement and data strategy, analytics and data management. In this role, O’Reilly will work across all clients at iProspect, showcasing the agency’s ability to deliver personalized media experiences that drive business results. More...