IRI Appoints Harvey Goldhersz as Executive Vice President, Data and Innovation, Media Center of Excellence

 Harvey Goldhersz

Harvey Goldhersz

CHICAGO — Sept. 4, 2018IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced that Harvey Goldhersz [pictured] has joined the IRI Media Center of Excellence as executive vice president of Data and Innovation for the IRI Media Center of Excellence. In this new role, Goldhersz will be responsible for leveraging the latest innovations in data and artificial intelligence to improve the way brands communicate with their consumers and expand IRI’s partner ecosystem by establishing relationships with additional like-minded media data partners.

“Harvey’s unmatched experience in data and marketing is a perfect fit for IRI and will help advance our ongoing mission to best understand the consumer and improve their brand experience by turning insights into action,” said Andrew Appel, president and chief executive officer of IRI. “We are pleased to welcome Harvey to the IRI team and expect our clients and partners will benefit greatly from his expertise and counsel.”

“Harvey is a seasoned executive with a track record of using data-backed insights to help brands more effectively engage with their consumers,” said Nishat Mehta, president of the IRI Media Center of Excellence. “With the latest innovations in data and technology, and a shift in media toward being more consumer-friendly, there has never been a more exciting time in our industry, and we look forward to benefiting from Harvey’s expertise to help our clients capture new opportunities for growth.” More...