IRI Integrates Artificial Intelligence and Machine Learning into Leading Suite of Analytic Solutions

Krishnakumar (KK) Davey

Krishnakumar (KK) Davey

CHICAGO — March 13, 2019IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced artificial intelligence (AI) and machine learning enhancements that are changing the way clients gather insights and prescriptive analytics from IRI’s leading suite of solutions. IRI has invested nearly $1 billion in its technology over the past several years to enable its solutions to automatically identify market opportunities and proactively provide recommendations to clients to enable decisions. These technological advancements facilitate a suite of always-on solutions, that provide the industry’s most robust, granular insights, with unprecedented speed.

“IRI’s unparalleled, granular data assets, including frequent shopper card data, provides endless opportunity, but only if you have the proper technology to mine this universe of data points to enable key decisions,” said Krishnakumar (KK) Davey [pictured], president of IRI Strategic Analytics. “As our vast data assets continue to grow, it has become more difficult and time-intensive for a decision maker to manually test enough hypotheses to find the most relevant and impactful insights that drive sales and marketing decisions. That’s why IRI has integrated AI and machine learning into our full suite of analytic solutions so that the technology does the heavy lifting automatically.” More...