September 24, 2018 - Oliver McAteer of campaignlive, writes: Omnicom Media Group has named Johan Boserup [pictured] global CEO of investment.
Boserup, who was previously with Omnicom from 1995 - 2012, rejoins the organization following six years as global CEO of GroupM Trading, where he oversaw buying operations across WPP’s media agencies and led the development of new media buying models.
He was also on the Group M Executive Committee. Prior to that he managed the media buying portfolio for Omnicom Media Group agencies, and established OMG’s accountability practice globally as chief investment and accountability officer.
"The media business is at critical crossroads, with the defining word being ‘more’: more options, more challenges, more demands from clients for accountability and proven value," said Boserup, looking to his 2019 Q1 start date.
"To meet these mandates, we as an industry must take investment practices to a whole new level of integration and accountability -- and Omnicom Media Group is going to lead the way." More...