Jules Kendrick named as new CEO of JICWEBS Ltd

Jules Kendrick

Jules Kendrick

London – 8th November 2018. Jules Kendrick [pictured] has been appointed Chief Executive of the Joint Industry Committee for Web Standards (JICWEBS), the cross-industry committee who define standards and best practice for digital advertising. She starts the newly created role on 12th November.

Jules brings a wealth of commercial, technology and media expertise from roles at Mumsnet.com, Amazon UK, Guardian & Observer, IDG and most recently, Business Insider where she was Client Director for UK & EMEA.

Jules joins JICWEBS at a high point in its history. Over the past 12 months the organisation has grown exponentially, and now boasts over 130 signatories. JICWEBS partners with the Trustworthy Accountability Group (TAG) in the US and has recently announced a key initiative for the UK, the adoption of the TAG ‘Certified Against Fraud’ programme from 1st January 2019.

With her expertise in strategic partnerships, Jules is perfectly positioned to further develop JICWEBS’ relationship with TAG. This is central to tackling ad fraud in two of the world’s biggest digital advertising markets. Next year will see further consolidation when JICWEBS’ DTSG Brand Safety Standards absorb TAG’s Inventory Quality Guidelines (IQG), the next step in achieving the shared goal of creating ‘global standards for local markets’. More...