Kantar Media secures change-maker Bas de Vos to spearhead audience data innovations

Bas de Vos

Bas de Vos

De Vos to lead continued developments in audience data within targeting and activation systems.

March 27, 2018 - Kantar Media, a global leader in media intelligence, is delighted to announce the appointment of Bas de Vos [pictured] as Global Director for Audience Targeting & Activation. 

De Vos, who joins directly from GfK, brings over 20 years of media measurement and digital experience to Kantar Media. De Vos will lead the evolution of Kantar Media’s audience offer, connecting gold standard currency measurement, third party audience data, digital behavioural data and consumer insight to drive better targeting decisions.

Commenting on the appointment Andy Brown, Global CEO and Chairman of Kantar Media said, "I am delighted to be welcoming Bas to Kantar Media. His achievements as Managing Director for SKO Netherlands (JIC for video measurement) are recognised across the industry. His deep knowledge of the digital ecosystem and the TV & video industry will ensure Kantar Media continues to develop holistic, future proofed solutions for our clients." More...