Lev Launches Marketing Performance Management Practice to Help Customers Measure Marketing Effectiveness

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INDIANAPOLIS, IND. (June 11, 2019)Lev, a leading marketing technology consultancy, announced the launch of their Performance Management Practice enabled by Datorama, a Salesforce company, and leader in marketing intelligence.

Lev has been experiencing triple-digit growth since 2016. As a Platinum Salesforce Partner, Lev offers a range of solutions leveraging Salesforce Marketing, Sales and Service Clouds to help brands create strong customer experiences and drive growth.

Datorama, acquired by Salesforce in July 2018, enables companies to bring together all of their marketing data from different channels, campaigns and regions to unlock insights and take action on all marketing activity. With Datorama, customers, including brands and agencies, can understand the effectiveness of their marketing investments and optimize in real-time.

“The launch of this [Performance Management] practice is a natural extension of our service offerings,” says Tim Mosa, Lev’s managing director. “We’re very excited about this acquisition because it increases value to our customers as they conduct more marketing efforts internally, and aspire to gain greater access to customer data to act on real-time insights,” continues Mosa, “Datorama will help our customers get stronger on measuring marketing performance and give them full insight into measuring their ROI across paid, owned, and earned channels.” More...