LiveRamp Acquires Consent Management Platform Faktor

Scott Howe

Scott Howe

April 11, 2019 SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp® (NYSE: RAMP), the identity platform powering exceptional experiences, today announced the acquisition of Faktor to enable streamlined consent management across the open web. This deal represents a big win for the entire ecosystem and reinforces LiveRamp's strategic focus on privacy and data stewardship. Due to evolving consumer privacy regulations like GDPR and California Consumer Privacy Act (CCPA), companies need to navigate more complexity around compliance than ever before. With the acquisition of Faktor, LiveRamp can further help clients and partners ensure compliance as part of its larger privacy-focused suite of offerings in Europe, North America and across the globe.

“The world’s largest and most innovative companies all believe that giving consumers increased visibility and control over their personal information is incredibly important, and recent regulatory requirements such as GDPR and the upcoming CCPA only make this more critical,” said LiveRamp CEO, Scott Howe [pictured]. “With the acquisition of Faktor, we hope to send a powerful message to our customers, partners and the industry—that everyone should be informed and have control over how their data is used.” More...