SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the extension of its IdentityLink™ platform to television. For the first time, brands, agencies, programmers and technology platforms will be able to execute people-based TV media planning, buying and measurement that is scalable and secure across the TV ecosystem. In turn, consumers will be able to benefit from more relevant brand interactions that are coordinated across digital and traditional channels.
“IdentityLink has already transformed marketing in digital channels, allowing our customers to leverage the power of identity resolution to create more relevant interactions with consumers,” said Allison Metcalfe [pictured], General Manager of TV at LiveRamp. “We’re excited to bring these same capabilities to the world of television - including addressable TV, OTT services, connected TV, TV everywhere, video on demand and audience-based buying for linear television.”
Brands and agencies work with many partners in the marketing ecosystem to create, deliver, and measure the effectiveness of TV advertising. These partners also benefit heavily from people-based marketing practices. More..