September 29, 2017 - Lotame, the leading independent data management platform (DMP) and most trusted and comprehensive data exchange, today announced the launch of its aiTV suite of new products focused on bringing greater audience intelligence to television and video. These offerings will live under Lotame’s newly formed aiTV division, led by General Manager Doug Pollack [pictured].
The new suite of products, including aiTV: Attribution & Insights and custom aiTV: SmartTV Data Segments, join aiTV: Platform, built upon the industry’s first fully formed TV DMP. Together, this expanded product offering ties in Lotame’s vast expanse of behavioral data to television viewership data. Marketers and broadcasters use the real-time analytics provided by the aiTV suite to understand who their audience is beyond estimated age and gender, and how certain TV buys affect purchases.
aiTV: Attribution & Insights is a new reporting suite offering marketers new information into the effects that media buys have on a brand’s foot traffic, online, and offline sales and website visits. This level of reporting provides a better understanding of how complete campaigns across linear TV, video, and OTT deliver against target audiences. It can be used by broadcast and network groups to show delivery of a campaign against any audience to their clients.
“Lotame’s proven onboarding, mapping, and managing of audience and viewership data uniquely positions us to bridge the gap between digital and traditional TV advertising,” said Doug Pollack, GM of aiTV at Lotame. “With aiTV, marketers and broadcasters now have the right tools to bring true audience intelligence to TV advertising, and to reach specific TV viewers digitally.” More...