Lotame Unveils Unstacked Approach to Data Solutions

Andy Monfried

Andy Monfried

April 4, 2019 - Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced new product and personnel moves that reinforce its unstacked approach.

Among publishers and marketers, the need for data-driven solutions has exploded. For publishers, data powers advertising in programmatic and direct channels, across all formats and inventory types. Data can also fuel audience development, content development and consumer marketing, enabling publishers to scale users and revenue. For marketers and agencies, data unlocks new customer engagement and acquisition opportunities through smarter and more efficient multi-channel marketing. On both the sell and the buy-side, the potential applications for audience data are exploding and diversifying. As a result, the demand for one-size-fits-all martech stacks is shifting in favor of specialized data solutions.

“Five years ago, a publisher or a marketer would take stock of their data needs, then tap an unwieldy one-size-fits-all provider for support,” said Andy Monfried [pictured], CEO of Lotame. “Today’s data use cases are more varied, complicated and sophisticated than ever. The “stacked” DMP is usually a feature of a much larger Rube Goldberg machine that is underprioritized, underinvested, underdeveloped, and neglected. This has made the stacked DMP obsolete. Publishers and marketers demand more flexibility and tailoring. Data technology partners have to provide a diverse portfolio of solutions and capabilities that cater to specific needs.” More…