September 07, 2017 LOS ANGELES--(BUSINESS WIRE)-- Maestro (http://maestro.io), the engagement and analytics platform for enterprise live streamers, announced the close of a $3 million Series A financing. The round is led by Hersh Interactive Group with additional investors Rubicon Venture Capital (investor in Unikrn) and the Stanford-StartX Fund. This brings the total capital raised by the company to $5.8M when added to the previous $2.8M Seed funding which included 500 Startups (led by former Hulu exec, Andrei Marinescu), Scrum Ventures, Three Six Zero Group, and Larry and Drew Marcus, partners at Walden Venture Capital.
Video consumption is expected to continue its staggering growth and live streaming is one of the fastest growing sub categories, but the traditional tools on which the industry relies, such as Nielsen, are no longer keeping up with today’s demands. For enterprises, viewership is no longer solely about eyeballs; instead, it is much more about engagement and identifying the levers that drive KPIs.
The Maestro platform enables a new category of live experiences that facilitates two-way interactions between streamers and their audiences. The days where a stream experience is simply a video with a chat on the side are coming to an end. In this new live stream era, “maestros” engage audiences to take action during key moments. Polls, commerce, contests, share prompts, and giveaways are triggered in real-time, which significantly increase watch time while capturing a robust set of user data to understand audiences and data-drive decisions. Maestro’s audience database system represents Nielsen for the cord cutter generation, trading estimates for actual user-level data augmented by engagement to provide a deep understanding of audiences. This first-of-its-kind solution creates experiences fans love while solving one of live streaming’s main challenges and in effect transforms the medium into a meaningful tool for business growth.
“As sophistication around streaming becomes the norm, the new metrics revolve around quality of interaction, retention, and attribution to the bottom line. We’re excited to enable businesses around the world to create robust, long-term live streaming strategies through their own destinations,” said Ari Evans [pictured], founder and Chief Executive Officer. More...