Marketing Evolution Adds Chief Data Science and Analytics Officer to Leadership

 Michael Cohen

Michael Cohen

August 14, 2018 NEW YORK--(BUSINESS WIRE)--Marketing Evolution, the leading provider of the most modern marketing measurement and optimization solutions, announced today the appointment of Michael A. Cohen [pictured] as senior vice president and chief data science and analytics officer, effective immediately. Cohen, a marketing scientist with extensive corporate and academic experience, brings a history of innovation in developing products that help marketers predict consumer intent, behavior, and choice.

Most recently, Cohen was head of analytics and data science at Oath: Data Products, a division of Verizon comprised of more than 50 digital and mobile brands including HuffPost, Yahoo News, Yahoo Sports, Tumblr, and AOL. At Oath, Cohen oversaw the scientific development of data products including the company’s marketing attribution platform, Convertro.

"We’ve been experiencing rapid growth in the market,” said Rex Briggs, founder and CEO of Marketing Evolution. “Michael’s deep experience and track record for developing products that drive consumer-led decision making will prove a tremendous asset as we scale our business to better support the needs of a global marketplace.” More...