Merkle Launches Merkle India with Acquisition of Performance Marketing Agency Sokrati

David Williams

David Williams

July 27, 2017 Columbia, MD - Merkle (, a leading technology-enabled, data-driven performance marketing agency, announced the launch of Merkle in India with the acquisition of Sokrati, India’s leading data-driven performance marketing and analytics agency. The acquisition of Sokrati, coupled with Dentsu Aegis Network’s strategic focus in India, accelerates Merkle’s presence within the Asia Pacific region, where it currently employs over 450 employees in its Shanghai and Nanjing offices.

Founded in 2009, Sokrati is headquartered in Pune and employs a staff of 120 digital marketing professionals. The company develops its integrated marketing offering with the help of data analytics, CRM based marketing, and the integration of online and offline data, as well as hyperlocal marketing. It offers digital and performance marketing with deep specialization in e-commerce. Service lines include search, performance, social, retargeting, display, video production, and product ads. Sokrati’s capabilities are also particularly relevant in industries such as automotive, banking, and telecommunications – key growth areas for Merkle. 

The company will be branded Merkle|Sokrati and Sokrati’s full staff will join the Merkle team. Anubhav Sonthalia will serve as the CEO of Merkle|Sokrati and will become part of Dentsu Aegis Network leadership team in India alongside fellow co-founders of Sokrati, Ashish Mehta, CEO and Santosh Kumar Gannavarapu, Head of Innovations.

“The acquisition of Sokrati increases Merkle’s global scale with a strong entry into the Indian market, which is one of the fastest-growing in the world and an important part of Merkle’s expansion within Asia Pacific. As our first entry into the India market, it also enhances our data and analytics offering,” said David Williams [pictured], president and CEO, Merkle. More...