Mindshare U.S. Appoints Shane McAndrew As Chief Data Strategy Officer

Shane McAndrew

Shane McAndrew

NEW YORK, Jan. 28, 2019 /PRNewswire/ -- Mindshare North America, the global agency network that is part of WPP, today announced the appointment of Merkle's Shane McAndrew [pictured] as Chief Data Strategy Officer for the U.S. In this role, McAndrew will further marry the creativity of communications planning with the science of data and analytics, working to deliver best-in-class integrated brand and performance services across clients.

McAndrew brings over 20 years of experience across digital, marketing, and ad technology. His expertise in addressable media, programmatic technology, and analytics expertise together with his client service and product background to create the kind of data-driven thinking which drives outcomes for clients.

"Shane embodies a unique combination of art, inventiveness, and science for the role. With his collaborative leadership style and future-forward vision, he'll capitalize on the collective intelligence across our teams to deliver data-driven plans and innovations that solve our client's most complex challenges," said Adam Gerhart, US CEO, Mindshare. "Data is only as good as the imagination that uses it, and Shane is the rare talent that can both galvanize and inspire to bring out the very best of our teams and provoke our clients to push in new directions." More...