Former Chief Digital Officer at GroupM and Former CMO at Travelers, Macy’s and Citigroup join Advisory Board as the company scales its US business to provide quality mobile data for targeting and insights
NEW YORK / BERLIN / BANGALORE, January 17, 2018: zeotap, the independent mobile data platform that unites the world’s most valuable data to fuel business growth, today announced two new key members on its global advisory board: advertising and media veteran Rob Norman [pictured, left] from GroupM and global brand marketing executive Anne MacDonald [pictured, right] from The Travelers Companies, Macy’s and Citigroup. The two join zeotap at a pivotal time as the company establishes a global data platform for mobile advertising, which integrates hard-to-access deterministic user-level data from large enterprises, addressing the demand for high-quality, anonymized mobile data sources outside of closed environments.
Rob Norman said, “Verified privacy compliant data is a key ingredient in the execution of marketing strategy. The last five years of my long tenure leading digital strategy at GroupM have been dominated by the role of data in identifying opportunity for marketers who seek value through precision. I believe Zeotap to be a leader and am happy to have the opportunity to work with them.”
Rob Norman has led advertising and media strategy for large and global enterprises for more than three decades at GroupM, most recently as Chief Digital Officer Global. He also served as CEO North America, GroupM from 2011-2012 and CEO, GroupM Interaction from 2005-2010. He has advised BBC Global News as a Non-Executive Director for the past five years and continues to serve as a valued counselor to GroupM and its clients.
Anne MacDonald said, "Big Brands are constantly seeking out ways to securely and efficiently invest their budgets. zeotap's deterministic data promises to deliver targeting that is on point for campaigns of any size, a capability that has been much awaited in the growing mobile ecosystem and is one of the areas of highest interest for brands across sectors." Download Full Press Release