January 17th, 2017 - Allison Schiff, Senior Editor for AdExchanger.com, writes: Zeotap is banking on 2017 being the year that telcos make their impact on the advertising world.
The mobile data platform and telco data onboarder revealed its $12.7 million Series B (12 million euros) on Tuesday, bringing its total funding to $20 million. Zeotap, whose clients include a number of the top carriers in India, raised $1.3 million in seed cash in 2014 and a $6 million Series A the following year.
The round was led by New Science Ventures, with pinch-hitting from Capnamic Ventures, Iris Capital and map data company Here.
At the Consumer Electronics Show in Vegas earlier this month, Zeotap co-founder and Chief Product Officer Projjol Banerjea [pictured] met with a number of telcos and marketers that are “diving headfirst” into the opportunity around first-party data monetization.
“This is the year that carriers are planning for it on their P&Ls,” Banerjea said. “They vary in maturity and size, but they’ve got buy-in from their bosses and they’ve allocated headcount. It’s all coming together.” More...