Mobile data start-up Zeotap partners with Lifesight to tap into offline location and behavioural data

Projjol Banerjea

Projjol Banerjea

March 8, 2019 - Devika Singh of Business Today writes: Berlin-based data start-up Zeotap has announced a data sharing partnership with Lifesight, a location intelligence platform and data company in Asia. Under this partnership, Lifesight's offline behavioural data will complement Zeotap's newly launched 'purchase intent data', which gives brands a precise view of the purchase intent of a potential customer.

Lifesight's client portfolio will complement the existing data offering from Zeotap, tapping close to 400 million profiles in the Indian market. Zeotap claims it will be able to provide high-performing mobile-based audience segments based on real-world behavioural data to its clients, to optimise business ad spend and make better decisions. Some of the segments that will be available include Zeotap> India > Intent: Food & Drink > Dining Out; Zeotap> India > Intent: Automotive > Cars and Car Culture; Intent: Style, Fashion and Beauty > Clothing.

According to the company, the addition of Lifesight's data into Zeotap's high-tech data platform ZeoCore will help Zeotap's clients boost conversion rates by targeting the right consumer at the right time and place.

"India has been an important market for us right from the start. Our entire technology team is based out of Bangalore. We have global team of about 85-90 now and 65 of those are based in Bangalore," Projjol Banerjea [pictured] told Business Today. It has Unilever, Diageo, ITC, Jet Airways etc. as its clients in the country. More...