mParticle, AppsFlyer, Amplitude, and Braze Launch OpenGDPR Initiative to Provide Brands with Integrated GDPR Compliance

Michael Katz

Michael Katz

New York, NY – April 12, 2018mParticle, AppsFlyer, Braze (formerly Appboy), and Amplitude today announced the launch of OpenGDPR, establishing a common framework for compliance with GDPR mandated data subject rights. The OpenGDPR framework presents a public API specification along with a recommended set of best practices for implementing and maintaining a connected and compliant stack. By adopting OpenGDPR, brands can reliably address data subject requests across their partner ecosystems, in near real-time.

The EU’s General Data Protection Regulation (GDPR) states that brands, which are controllers of personal data, will need to be able to address requests for access, portability, and erasure within the required timeframe of one month–or risk significant fines. Companies could potentially be faced with thousands–or even millions–of these requests. In turn, each request requires those companies to take action across multiple systems that process and store an individual’s personal data.

OpenGDPR provides a common framework for brands and their technology partners to programmatically communicate and manage GDPR requests around data subject rights, including but not limited to data access, portability, and erasure. For brands, OpenGDPR will make data subject request management a more efficient and reliable process due to the increased interoperability across their technology stack. For technology companies, it will ensure they are prepared to handle requests with minimal custom development efforts.

“With GDPR less than 90 days away, it’s crucial for brands to not only have their own policies and processes in place to ensure compliance, but feel secure knowing their partners do as well. GDPR compliance is simply too important to leave to chance and until now there was no best practice set on how to honor data subject rights,” said Michael Katz [pictured], CEO and co-founder of mParticle. “Brands who work with technology companies that are part of the OpenGDPR initiative can be confident that best-in-class GDPR solutions are being deployed on their behalf. ” More...