Neo South Africa concludes transition to Mindshare as part of Global Mindshare Performance Group to fuel enhanced WPP integration

Zia Namooya

Zia Namooya

November 16, 2018 - Posted at bizcommunity: Neo's global transition from Ogilvy to Mindshare was first announced in June 2017. South Africa is a continuation of Neo's transition to Mindshare, which began a year ago in larger markets like the US and UK. Neo's South Africa business will be managed by Mindshare SA under the supervision of Zia Namooya, Interim CEO of MS SA, effective immediately.

Neo is a global performance marketing agency with expertise in all digital disciplines including paid and organic search, display, video, mobile, ecommerce, social media and affiliate marketing. Neo’s team of experts in South Africa will bring enhanced capabilities and an impressive client roster to the Mindshare Performance Group. Neo clients include global brands such as Nestlé, Nespresso, SAGE, Intel, HSBC, Norwegian Cruise Line Holdings Ltd., Qualcomm and Iberostar Hotels.

The move will add to Mindshare’s existing performance capabilities held in its FAST (Future Adaptive Specialist Team) units, helping to accelerate the next stage of marketing evolution for clients as more channels become addressable and more clients move to outcome-based approaches.

Zia Namooya [pictured], Interim CEO Mindshare, said: "The combination of Neo and FAST fuels our ambition to create a pre-eminent and consistent digital, data, distribution and content spine for clients by investing further in these outcome-based capabilities. We have clients in SA who are already operating on this model and we welcome more brands to think alike. We look forward to welcoming Neo into Mindshare for the benefit of our clients." More...