Neustar Joins Streaming Video Alliance as Principal Member

 Shailesh Shukla

Shailesh Shukla

October 9, 2018 - Neustar, Inc., a trusted, neutral provider of real-time information services, today announced it has joined the Streaming Video Alliance as a principal member and co-chair of the Geo Working Group. The Streaming Video Alliance is a leading industry association dedicated to helping solve the critical challenges facing online video in order to provide a better viewer experience at scale. As part of this partnership, Neustar will also participate on the Open Caching and Measurement/QoE working groups.

According to the Pew Research Center, 61 percent of young adults say the primary way they watch television now is with streaming services on the internet. Neustar’s comprehensive security portfolio includes IP GeoPoint decisioning data, SiteProtect NG DDoS mitigation, and authoritative and recursive DNS solutions to ensure organizations are well positioned to deliver uninterrupted content. These solutions enable customers, including leaders in the OTT/streaming media industry, such as MLBAM, to provide a seamless and secure online streaming experience.

“Video streaming is rapidly increasing world-wide. For many brands, while this mass growth in consumption provides exciting opportunities to connect with more consumers, many face challenges with delivering positive and secure user experience, at scale,” said Shailesh Shukla, General Manager, Digital Defense and Performance Solutions, Neustar. “We are looking forward to working alongside the Streaming Video Alliance to define geo-location data best practices for content delivery as demand and consumption continues to grow. As a principal member and co-chair of the Geo Working Group we are committed to creating solutions that will have a positive impact in the market.” More...