Neustar to Acquire Leading Authentication and Fraud Solution Provider TRUSTID

Robert McKay

Robert McKay

Nov. 29, 2018 - Together, Neustar and TRUSTID Will Deliver the Industry’s Most Comprehensive Phone-Centric Fraud, Risk and Caller Authentication Solutions.

Neustar, Inc., a trusted, neutral provider of real-time information services, today announced it has entered into a definitive agreement to acquire TRUSTID, the leading provider of caller authentication and fraud prevention systems for contact centers. Founded in 2007, TRUSTID is a high-growth market leader that works with leading financial institutions and other enterprises to authenticate callers, protect account access, prevent fraud or comply with regulations. The acquisition immediately enriches Neustar’s Risk portfolio by adding additional inbound call engagement solutions to its market leading outbound call engagement products and solutions.

“Bringing TRUSTID’s capabilities together with Neustar instantly addresses the most pressing challenges facing contact center executives today – maintaining customer trust, delivering a personalized customer experience, reducing operating costs, and minimizing risk,” said Neustar VP and GM, Risk Solutions, Robert McKay [pictured]. “Our combined authentication capabilities will enable enterprises to know who is on the other end of the phone, quickly and accurately. We are delighted to welcome TRUSTID to the Neustar team and look forward to a seamless transition and a smooth customer experience.” More...