Neustar’s Identity Data Management Platform Recognized by Independent Research Firm

Michael Schoen

Michael Schoen

July 30, 2019 – STERLING, Va. – Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in marketing intelligence, customer identity resolution and unified measurement for Fortune 500 brands, today announced its award-winning Identity Data Management Platform (Identity DMP) has been named a Strong Performer in The Forrester Wave Data Management Platforms, Q2 2019 report by Forrester Research, Inc.

The report recognized Neustar’s strong person-, household-, and device-level identity resolution offering and customer data onboarding assets, stating Neustar should be on a short list for those who need “strong data connectivity capabilities layered with advanced performance marketing analytics across audiences.” The report also cites Neustar’s Data Science Development Kit (DSDK) for its flexible data analytics capabilities. The DSDK allows marketers to truly own their data with direct access to granular event-level insight for complete control over their strategic planning and measurement.

“It’s an honor to be recognized in Forrester’s Wave research report,” said Michael Schoen [pictured], Senior Vice President and General Manager of Neustar's Marketing Solutions business unit. “It confirms for us the value that our Identity provides to clients in connecting the offline and online worlds to provide a persistent and actionable view of the customer journey. Our Identity DMP is unique in that it gives brands and marketers the ability to advertise to people, not cookies or devices. And, we aren’t stopping there. We are leading the integration of multi-touch attribution with the Identity DMP so as to develop the most accurate and comprehensive view of the customer journey, resulting in a superior customer experience orchestration capability.” More...