June 20, 2019 - Adi Sarig, Solution Business Manager for the Marketing Solution at SimilarWeb, writes: As we continue our efforts to surface the most critical and relevant insights for our customers, we are excited to announce the release of two new tabs for your Workspace designed to increase growth opportunities: Organic Search Overview and Referrals Overview.
Drive More Traffic Using Keyword Recommendations
In the new Organic Search Overview tab, you can see an overview of a domain’s overall organic performance against the competitors you selected (your Arena). This allows you to quickly identify opportunities for growth at a glance. You can also use this page as a jumping-off point to all of SimilarWeb’s organic search insights & capabilities.
What’s on this page?
The first thing you will see is the overall search performance for your domain compared with the competitors you selected. This will help you understand:
How much traffic your competitors are driving to their site with organic search compared to your domain
How much of this traffic is driven by branded vs. non-branded keywords
What is the quality of that traffic based on engagement metrics like pages per visit, bounce rate, and average visit duration
Is the trend increasing or decreasing over time, in daily, weekly or monthly granularity. More...