Nielsen Consumer Neuroscience Unveils Behavioral Sciences Institute

Joe Willke

Joe Willke

New York, NY – April 1, 2019 – Nielsen (NYSE: NLSN) today announced that its Consumer Neuroscience division, the leader in measuring nonconscious responses central to consumer emotions and behavior, launched its Behavioral Sciences Institute, a collection of multidisciplinary programs designed to educate industry leaders and help them apply knowledge from the latest in science-based behavioral insights.

Available immediately and led by more than 20 highly credentialed Ph.D./M.D. neuroscientists, who are part of Nielsen’s global team, the initiative features a range of seminars and workshops on behavioral sciences and consumer insights topics grounded in Nielsen Consumer Neuroscience’s deep understanding of conscious and nonconscious decision-making. Designed for various levels of expertise, these programs will translate complex, science-based behavioral data into actionable insights that can impact all areas of a brand’s business.

“As companies increasingly understand that behavioral sciences can have a significant, far-reaching impact on their businesses—from the products they sell to the ways they sell them—they are seeking expert guidance they can trust,” said Joe Willke [pictured], President of Nielsen Consumer Neuroscience. “Our Behavioral Sciences Institute will help brands harness the power of true behavioral science and its related fields, and incorporate that knowledge into their day-to-day processes.” More...