Not any insights will do: time to reframe the data discussion

Julie Norman

Julie Norman

Advertisement feature from Datorama June 27, 2019 - Posted at The Drum: The rise of big data and its effect on business innovation and growth is undeniable. In fact, data lies at the heart of most marketer's decisions, but it can be difficult to know which insights can be most important for meeting brand objectives and ensuring that internal communications match a brand's real messaging.

Understanding data performance can help marketers to work out a campaign’s success and to contribute to marketers finding out whether there’s any scope for uncovering new opportunities.

During a recent The Drum webcast, in partnership with Datorama, two industry experts shared their insights to help data driven marketers navigate the complex system with new data sources, areas of measurement, reporting and insights.

The participants included Julie Norman [pictured], senior product marketing manager, Datorama; and Stuart Arrowsmith, head of data, Croud.

Norman noted that in 2011, there were just a couple of hundred adtech and martech solutions in the market while today there are over 7000.

Why should we care?

“Our role within Salesforce Marketing Cloud is to bring in and automate data from those platforms as well as google, Facebook and Instagram and other tech solutions and walled gardens to create a unified single source of truth for marketers. More...