September 10, 2018 - Sara Jerde of Adweek writes: Fresh off their on-stage discussion at the Interactive Advertising Bureau’s Podcast upfront, Adweek caught up with Bob Pittman, chairman and CEO of iHeartMedia and Jarl Mohn, CEO of NPR to hear their thoughts on the state of the industry, advertising on podcasts and their programming strategies.
Here’s what they had to say:
Adweek: What are some of your takeaways after a full day of IAB podcast upfront programming?
Bob Pittman: I think the most important thing is that there is an IAB [podcast] upfront. Our programming strategy is probably very similar to what they do at NPR. Our strategy is, we are where our listeners are with the products and services they expect from us and clearly podcasts have turned out to be something they really expect from us.
I came back into the audio business in 2010, I took over as CEO in 2011 and at that moment there was a thing of, ‘Oh my gosh technology is going to kill radio, it’s going to be like newspapers and television.’ More...