February 14, 2019 - This article was originally published by the Wall Street Journal.
The elevation of the 15-year Omnicom veteran, who has played a key role in Omnicom’s foray into data and analytics, is a sign of the growing role that consumer information and technology is playing in the advertising business.
Mr. Hagedorn most recently led Hearts & Science, Omnicom’s three-year-old media agency specializing in data-driven ad buying. The 48-year-old ad executive also helped create Annalect, one of Omnicom’s first data practices, in 2010.
Mr. Hagedorn succeeds Page Thompson as the head of Omnicom Media Group North America. Mr. Thompson, 69, is retiring after more than four decades at the New York-based advertising giant. More...