OMG names Guy Hearn as chief product officer to lead agency strategy across APAC

 Guy Hearn

Guy Hearn

August 27, 2018 - Charlotte McEleny of The Drum writes: Omnicom Media Group (OMG) has named Guy Hearn [pictured] its chief product officer in APAC, placing him in charge of the strategy for the agencies within the group and leading the integration of platforms.

“I truly believe that when we look back at the year 2018 in the future, we will be marking it as the moment when made a step-change in how we understand and communicate effectively with new generations of consumers,” added Hearn. “I look forward to working closely with our agencies and specialist units to devise product offerings that ultimately enhance our clients’ ability to personalise and customise how they engage with consumers at scale.”

Previously chief innovation officer, Hearn will now be responsible for the products across agencies OMD, PHD and Hearts & Science. He will also work with Annalect to embed tech and data across the agencies, as well as leading the integration of Omni, a precision marketing and insights platform. More...