Omnichannel Personalization Across the Customer Journey

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Sep 27, 2019 / by Benjamin Nwokeabia - eMarketer / -- What’s getting in the way of marketers struggling with personalization? What tools do they have at their disposal? And how do marketers maintain a relevant two-way conversation? Just 13% of US marketers are confident in their ability to create and deliver personalized ads, according to Forrester Consulting.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Devon DeBlasio, product marketing director at Neustar. He discussed how to build a predictive and effective audience segmentation strategy for the modern omnichannel journey. More…